We are thrilled to announce that Customer Direct Group is now part of Digital Media Solutions, Inc., a major player in the US performance advertising market. Since late March 2023, the companies have launched the process of gradual integration of CDG in-house lead generation tools and the HomeQuote home services marketplace into the DMS ecosystem.
Digital Media Solutions, Inc. (DMS) is a US-based leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. Founded in 2012, the company utilizes data-driven marketing insights to help clients reach and engage their target audiences across various digital channels.
The diverse DMS client base includes 291 scaled enterprise customers and nearly 6,500 SMBs across various industries, including insurance, ecommerce, education, healthcare, retail and financial services. The company is headquartered in Clearwater, Florida.
DMS offers a comprehensive suite of performance advertising services and has established its dominance in the industry by helping digital advertising clients de-risk their advertising spend while scaling their customer bases and boosting advertising ROI.
The united efforts of industry-leading performance marketing companies Digital Media Solutions, Inc. and CDG offer scalable growth opportunities. CDG will help DMS continue expanding its marketplace solutions into home services in the US market. At the same time, CDG will grow its partner network and gain a major competitive edge.
HomeQuote, an online marketplace for home services operated by CDG, opens up endless possibilities for DMS, allowing it to take advantage of a downturn in the real estate market that is compelling homeowners to invest in renovating their homes rather than buying new ones. HomeQuote covers more than 10 home improvement verticals, with a massive database of contractor businesses and publishers in each one. The platform is leveraged by hundreds of partners nationwide, linking them with homeowners seeking to gather bids for their home improvement projects and helping contractors expand their reach within local markets.
Other assets of CDG that were transferred to DMS after the acquisition include InsurQuote and LawyerQuote. They operate on the marketplace principle just like HomeQuote, connecting users who actively search for insurance coverage or legal assistance with relevant providers.
CDG is entering a new development milestone that is expected to be rewarding to all involved parties. Stay tuned for more updates because there is a lot more to come.
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